Knowledge is of two kinds: we
know a subject ourselves or
we know where we can find information on it.
Samuel
Johnson
INTERNET,
LIBRARIES, SOCIETIES, ENCYCLOPEDIAS, THESAURUS, DICTIONARY
In the blog by Carol Tice,
makealivingwriting.com, guest writer Samantha Drake gave the following source
tips so “writers can find facts fast---and make sure they’re true”:
· Governments: For
the U.S. see Centers for Disease Control and the National Institutes of Health,
USA.gov, Data.gov, and Government Information Online, which lets you mail
questions to librarians. The individual states have many agencies willing to
provide reliable data.
· Major national organizations: Such
as the American Cancer Society, the Ewing Marion Kauffman Foundation, the
American Institute of Certified Professional Accountants, etc.
· Trade organizations: Her
example of such a publication was Nation’s
Restaurant News.
· Name-brand studies and surveys: Examples given were Pew Research Center and
Gallup.
· Beware: Wikipedia can be a
useful start, but is not authoritative. Use its references yourself to trace
the item to its source. “Studies” by organizations with strong views are also
to be treated with suspicion.
A truly mammoth source of
information on self-publishing is appropriately titled The Complete Guide to Self-publishing, subtitled Everything You Need to
Know to Write, Publish, Promote, and Sell Your Own Book. The fifth edition
is copyrighted in 2010 by its authors Marilyn Ross and Susan Collier. It is
published by Writers Digest Books, Cincinnati Ohio. These authors suggest you
also visit the website writersdigest.com/books.
An abridged version of their
Table of Contents follows:
Part
I. TODAY’S PUBLISHING SCENE
· Your
Portal to Self-Publishing: Enter Here
· Alternatives
for Getting Into Print: From POD to Subsidy Publishing --- and Everything In
Between
· Cyberoptions
---Reading between the Lines of Ebooks
PART II:
START-UP
· Scoping
Out a Marketable Subject
· Product
Development: Writing Your Own Book or Booklet
· Establishing
Your Publishing Company and Generating Capital
· Mastering
Operating Procedures
· Must-Do
Important Early Activities
PART
III: CREATING A QUALITY PRODUCT THAT ATTRACTS BUYERS
· Wow!
Design and Typesetting
· Affordable
Book Manufacturing --- the Printing Process
PART
IV: KILLER PR --- THE GREAT EQUALIZER
· Initiating
a Nationwide Marketing Plan with Publicity Pizzazz
· Using
the Web to Rally “Buzz” and Business
· Provocative
Promotional Strategies
· Turning
Book Signings into Stellar Events
PART
V: SELLING BOOKS THE USUAL WAYS
· Milking
the Standard Channels of Distribution
· Creating
Ads that Reel in Results
· Direct
Marketing Smarts
· Tapping
into Lucrative Subsidiary Rights
PART
VI: NONTRADITIONAL VENUES FOR GENERATING MORE SALES
· Social
Media
· Originating
Extraordinary “Out-of-the-Box” Opportunities
· Seminars,
Classes, and Trade Shows Can Multiply Your Profits
PART
VII: PROPELLING YOUR BUSINESS THROUGH THE STRATOSPHERE
· Bagging
the Big Game: Selling Your Self-Published Book to a Goliath
· Enlarge
Your Kingdom; Move up to “Small Press” Status
This approximately 200,000-word guide goes far
beyond what we can cover here. It is available through Amazon for $17 for the
paperback and $11 for the Kindle ebook version, the one I bought for myself.
Another excellent
resource for new authors is the book by J. Steve Miller and Cherie K. Miller, Sell More Books! Book Marketing and
Publishing for Low-Profile and Debut Authors: Rethinking Book Publicity after
the Digital Revolution. Wisdom Creek Press, LLC. 2011.
Their Table of Contents
is as follows:
Part I
Rethink Book Marketing
in Light of the Revolutions
Chapter 1: Four Digital Revolutions that Can
Make Nobodies Awesome
Part II
From Nobody to Somebody
Build Platforms with a
Marketable Book and a Cool Online Presence
Chapter 2: Why Market Your Book?
Chapter 3: Write a Marketable Book
Chapter 4: Write a Title and Subtitle That
Attract Audiences
Chapter 5: Attract People with Your Cover
Chapter 6: Publish through the Most Marketable
Channel
Chapter 7: Get Lots of Blurbs from All Kinds of
People
Chapter 8: Optimize Your Amazon and Barnes
& Noble Pages
Chapter 9: Build a Professional Online Presence
Chapter 10: Submit Your Book to Contests
Part III
Let the World Know
about Your Book
Chapter 11: Check Your Attitudes toward Marketing
Chapter 12: Use Guiding Principles to Prioritize
Initiatives
Chapter 13: Seek Early Reviews from Respected
Book Review Sources
Chapter 14: Seek Reviews and Endorsements from
Busy Blogs
Chapter 15: Seek Reviews and Endorsements from
Other Publications
Chapter 16: Attract Attention through Social
Media
Chapter 17: Optimize Digital Sales
Chapter 18: Sell Your Book in Brick and Mortar
Stores (Not Just Bookstores)
Chapter 19: Help Reporters and Journalists with
Their Articles
Chapter 20: Consider Radio (Even If You’re
Shy!)
Chapter 21: Consider Speaking (Even If You’re
Shy!)
Chapter 22: John Kremer’s Twelve Tips for
Low-Profile Authors
Chapter 23: Bulk Sales Beyond the Bookstore: An
Interview with Brian Jud
Chapter 24: Consider Press (News) Releases
Chapter 25: Sell Even More Books!
Appendix 1: Never Stop Learning! (Further
Reading and Resources)
Appendix 2: 200+ Ways that Low-Profile Authors
Can Market Their Books
Endnotes
Clearly, this 344-page
compendium of useful book marketing information in this new age of publishing
is a bargain at $10 for the paperback and $4 for the Kindle ebook through
amazon.com.
Get Slightly
Famous: Become a Celebrity in Your Field and Attract More Business with Less
Effort by Steven Van Yoder (2012) tells
how to become known among your potential customers, and is very favorably
reviewed at amazon.com, where it is available for $10 as a Kindle ebook and $18
for the paperback version.
Book
Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More
Clients Than You Can Handle Even If You Hate Marketing and Selling, by
Michael Port (2010), is also widely heralded at amazon.com, where it is
available as a Kindle ebook for $10 and as a paperback for $11. Techniques for
those selling their services are readily adaptable to those selling their
books. Many who sell books hope to use them to increase demand for their
services, linking the two.
Finally, don’t forget those
old standbys: encyclopedias, a thesaurus, and a dictionary.
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Excerpted from my book for would-be authors, Write Your Book with Me.