![Self-Made Authority: How to Position Yourself As The "Go To Person" In Your Field and Catapult your Business Beyond the Competition by [Momeni, Oliver]](https://images-na.ssl-images-amazon.com/images/I/51ijJLF46DL.jpg)
Most of us would like to be recognized as authorities. I
know I would. I help people write and publish their books, but so do lots of
others. I hope that this book will give me the tools to have a more
successful Internet-based business, once I do the work.
Oliver Momeni has distilled his twenty-plus years of entrepreneurship
into this highly readable introduction to Internet marketing, with an emphasis
on the value of webinars and the relative ease in preparing and presenting
them. His web site features his book, several courses, and about a dozen
helpful blogs, with the focus on presenting effective webinars. His book provides
a link to a free training program as well.
In a little more than one hundred pages, this useful and
encouraging book goes well beyond webinars. Its somewhat grandiose subtitle
tells us How to Position Yourself as the
Go-To Person in Your Field & Catapult Your Business Beyond the Competition.
It starts with the story of his near-death illness a decade ago that cost him
his marriage and made him think seriously about both success and “giving back”
to others who want to succeed.
He covers the following topics: having something to say that
others want to know, mastering the Internet, marketing basics, social media,
other tools, webinars, YouTube, Google hangouts, podcasting, Kindle books,
expert interviews, and coaching. Ideally, you would use all of these, starting
with Facebook and your own web page.
Like any persuasive salesman, he then addresses our likely
objections and our “misconceptions,” such as hoping to build an online business
overnight, finding that “magic pill,” ignoring Search Engine Optimization
(SEO), fearing the building of a website, believing you can’t do your own webinar,
refusing to invest in your own success, giving up on developing an email
contacts list. Since he will be selling us his webinar training programs as
well as his book, he is not a disinterested, objective observer. On the other hand, he seems sincerely
interested in helping others succeed, and his personal story and his
willingness to correspond with newbies makes it plausible that he really intends
to have his students succeed as he has.
I’ve been on the Internet for decades (remember Compuserve?)
and using it for my little business for six years, and I found that this little
book offered much information I did not know, especially about: online seminar
development and presentation, Google hangouts, YouTube, Facebook, Twitter,
Instagram, LinkedIn, Pinterest and (new to me) Snapchat). And there’s more, as
the commercials say: podcasting, Kindle publishing (I do this), expert interviews,
publishing articles, paid advertising, selling, freelancing, and (I don’t do
this) even ghostwriting.
Momeni covers each topic well enough to get you started,
encouraging you along the way. If I wanted to work this hard, I’d have gotten
out of my pajamas. Only kidding. Fine book, a Kindle bargain.
***
My coaching-editing-writing site: http://WriteYourBookWithMe.com
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