Excellent quarter-hour talk by Simon Sinek. Viewed 3 million times thus far on TED.com:
Great leaders focus on WHY, with HOW and WHAT following naturally.
The Wright brothers succeeded when better-funded competitors failed, because the brothers inspired their team with a VISION of powered flight, rather than seeking fame or money.
Inspire others by getting them to share your DESIRE / PURPOSE. The rest will follow.
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