Short essays by Douglas Winslow Cooper, Ph.D., the author of TING AND I: A Memoir of Love, Courage and Devotion, published in September 2011 by Outskirts Press (Parker, CO, USA), available from outskirtspress.com/tingandi, Barnes and Noble [bn.com], and Amazon [amazon.com], in paperback or ebook formats. Please visit us at tingandi.com for more information.
Saturday, October 15, 2016
Author Success Guide by Bareham (2013)
Bareham, the author of eBook author
success guide – 1:
Publishing eBooks, lists not 4 Ps or 5 Ps for success, but 12 Ps:
·Product: What are you offering?
What is it worth?
·Proof: Be sure you are better
than your competitors in meeting readers’ needs.
·People: Who wants or needs
your book? What are they like?
attractive are your book, your ads, and your writing?
is your USP, your Unique Selling Proposition? What’s “best” about it?
·Price: Bareham believes the
$0.99 ebook is on the way out. Amazon favors $2.99-$9.99, and the market is
willing to pay more for “how-to” books than for other types.
·Problems & Pitfalls: Try
to predict and avoid them!
“…pretty much everything that you do to boost sales: your website, your blog,
participation by you and others in reader forums, reader reviews, advertising,
·Pro-active follow-up: Get
opinions from your readers.
·Place: Where your books can
be found, obtained.
of purchase, guarantees, etc.
·Persuasion:Ethos, pathos, and logos…credibility, emotion, logic.
Bareham (2012) has separate
sections in his guide on using the following to promote your books:
chapters given away
Near the beginning of his eBook author success guide, he admonishes
writing, as the more books you publish, the better known you become and the
more your books will sell.
promoting yourself and your books.
5-star reviews from likely providers.
apt “tags” on your Amazon book descriptions.
a book title that is too cute. [It can get lost among Amazon’s 10 million, he
the substantial advantages of Amazon’s Kindle Direct Publishing.