Steve Bareham, the author of eBook author success guide – 1:
Self
Publishing eBooks, lists not 4 Ps or 5 Ps for success, but 12 Ps:
· Product: What are you offering?
What is it worth?
· Proof: Be sure you are better
than your competitors in meeting readers’ needs.
· People: Who wants or needs
your book? What are they like?
· Perception: How
attractive are your book, your ads, and your writing?
· Position: What
is your USP, your Unique Selling Proposition? What’s “best” about it?
· Price: Bareham believes the
$0.99 ebook is on the way out. Amazon favors $2.99-$9.99, and the market is
willing to pay more for “how-to” books than for other types.
· Problems & Pitfalls: Try
to predict and avoid them!
· Promotion:
“…pretty much everything that you do to boost sales: your website, your blog,
participation by you and others in reader forums, reader reviews, advertising,
video, etc….”
· Pro-active follow-up: Get
opinions from your readers.
· Place: Where your books can
be found, obtained.
· Processes: Ease
of purchase, guarantees, etc.
· Persuasion: Ethos, pathos, and logos…credibility, emotion, logic.
Bareham (2012) has separate
sections in his guide on using the following to promote your books:
· YouTube
videos
· Website
· Weblog
(blog)
· Sample
chapters given away
· Audio
book format
· Social
networks
· Book
reviewers
Near the beginning of his eBook author success guide, he admonishes
us to:
· Keep
writing, as the more books you publish, the better known you become and the
more your books will sell.
· Keep
promoting yourself and your books.
· Solicit
5-star reviews from likely providers.
· “Understand
viral leveraging.”
· Use
apt “tags” on your Amazon book descriptions.
· Avoid
a book title that is too cute. [It can get lost among Amazon’s 10 million, he
warns.]
· Consider
the substantial advantages of Amazon’s Kindle Direct Publishing.
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