Short essays by Douglas Winslow Cooper, Ph.D., the author of TING AND I: A Memoir of Love, Courage and Devotion, published in September 2011 by Outskirts Press (Parker, CO, USA), available from outskirtspress.com/tingandi, Barnes and Noble [bn.com], and Amazon [amazon.com], in paperback or ebook formats. Please visit us at tingandi.com for more information.
Saturday, October 22, 2016
The Audience Revolution (Iny, 2015)
have written your book, gotten it published, obtained some favorable reviews,
given a few talks here and there, and gotten some press. Despite that, you have
sold a hundred or fewer copies, just like the overwhelming majority of
non-celebrity, first-time authors.
Where did you
go wrong? Like me, you thought, build it
and they will come, write it and they will buy it. As recently successful
author, program developer, marketer Danny Iny of Firepole Marketing explains:
one must build one’s audience first.
actually. Celebrities have successful memoirs because they already have big
audiences, and unless the book is a dud, they are going to sell myriads, or at
least a whole lot.
Iny’s book is
THE AUDIENCE REVOLUTION: The Smarter Way to Build a Business, Make a
Difference, and Change the World. It
lives up to its title. Well, maybe “change the world” is a bit premature.
Iny has a
great line: “failure is only failure if
it happens in the last chapter. Otherwise, it’s a plot twist.” This 2015
Easter morning, minister Joel Osteen spoke about one of the messages of Easter:
it’s not over just because it seems to be a failure; something better beckons.
A sage is said to have remarked, when asked what is universally true, “This,
too, will pass.” We must persevere.
Those of us who have not yet built an
audience can still do so. In the next chapter of our lives, we should take
Iny’s advice: examine our passions, find what others have asked of us already,
and look for the intersection of these that marks our best choice for making a
contribution others will value.
This book offers a
link for a site with a video and worksheets to help in this exploration. ### Excerpted from my Write Your Book with Me, available from amazon.com and other online booksellers as well as from Outskirts Press, its publisher.