Summary of a talk by
David
Newman for BusinessSuccess.com on 9 October 2018
Newman spent three years going broke, another three
improving, and finally, since 2009, he has learned how to start 7-figure businesses.
First, you must avoid some common errors.
1. Don’t
be a grocery-bag speaker. Must have specific area of expertise.
2. Must establish
a unique identity within your niche.
3. Must avoid
the tendency to form partnerships from hell.
4. Sit in
the chair of the buyer, get in his mind.
You need a system; then take baby steps within it.
Public speaking is a plus factor: more leads, prospects,
sales.
Seven key elements:
1. Strategy: go beyond a speech;
solve problems; foster change
2. Packaging: develop
a brand; expertise and enthusiasm; excellence
3. Focus: solve urgent problems:
action: smarter-better-faster
4. Prospects: list
details of 20 groups you want to speak to
5. Outreach: use “referral
blurb”: short, relevant to them; write articles
6. Sales: low price=assumed inferior;
$5000 speech is the sweet spot
7. Leverage: get
others to help; make one thing boost another
Missing any one of these leads to failure.
Go beyond being a keynote speaker, become a trainer / consultant
for continuing involvement with the clients.
Golden triangle:
1. Speaking
2. Training
3. Consulting/coaching
You can rotate through these three elements with your
clients.
Four free referral templates are at http://GiftFromDavid.com
His book and
valuable reviews: Do
It! by David Newman, at amazon.com .
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